Many of us who have a fan page on Facebook have noticed that the amount of fans that are seeing our posts (fans that many of us paid facebook to advertise for), the fans who signed up to see our posts, has been dropping dramatically. I am currently at a bit over 3000 fans. My posts to those 3000 fans are being seen, on average, by about 100 of them. Less than 1%!!!!! Facebook now wants me to pay them AGAIN to put my posts in front of the fans that I already paid to advertise for.
Here is a fantastic post that explains it much better than I can.
I will be doing far more with google+ from here on out instead of facebook. The only effective way to make it clear to Facebook that we will not pay for this is to take our money and clicks and go somewhere else.